Sony's Mobile division has been 'shaken & stirred' recently, whereas they excel in other verticals, such as music and movies. They have been having problems for quite some time and although Daniel Craig will be using the new Xperia Z5 in Spectre, it is sad to see Sony doing so badly in the Smartphone market as they make such great devices
There are two big issues with Sony Mobile - availability and product cycle. Many of us feel that the 'Roadmap formula' that Sony have of a 6 month release cycle of new flagship Smartphones is partially to blame. Compare this to Apple and Samsung, who release updated product on a twelve month cycle which allows more time for development.
Following another unsuccessful year in the mobile business, Sony is looking to remove more members of staff from the mobile division. The new report comes after Sony contemplated selling the Xperia division to focus on music, services and gaming.
The Xperia Z3 and other devices launched in 2014 failed to impress the US and European audience, Sony's two largest buyers alongside Japan.
The competition from Samsung, Apple, LG and HTC has put the once prominent mobile manufacturer in a tough spot and it has been unable to regain its former glory under the partnership with Ericsson.
Could the new Xperial Z5 launch change things? This new handset has a new approach focused on the camera, instead of waterproof features. The Xperia Z5 Premium with a 4K display, will launch later in the year. The Xperia Z5 Compact will launch alonside the Z5 and should be available on all carriers.
Latest news, Sony's latest flagship, the Xperia Z5, is available to pre-order now. Call us now on 02380 981253.
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